"...people's memories are maybe the fuel they burn to stay alive."
-Haruki Murakami, After Dark
While our current understanding of the mind's beautifully complex and robust functions are at the moment shrouded in a cloud of cognitive mystery, it can be reasonably asserted that this area of the unknown is where, "we," reside.
Our ideas of ourselves, of who we are as individual and distinct, "I's," turns out to (subjectively) be but a patchwork of memories sewn together into a narrative of self, and the sad truth of the matter is that this self is inherently delicate and fragile.
And while I, and those near and dear to me, have been fortunate enough to have not experienced this fragility firsthand, over 5 million Americans (not including their affected friends and family...) are not as fortunate.
So it is my hope that you'll join me in ensuring that our future is one that is free from the agonizing and distressing pain of losing a loved one, or yourself, to Alzheimer's or dementia. Contributing whatever you can, whether it be a quarter or a quarter million, can help us reach this goal.